I'm not the Great Deceiver but I've know his number
take a pound of flesh from your sister and your brother
the holes I desire are your eyes, your ears
connected to a brain of rages and fears

It's the brand that everyone wants 
a totem of this post-modern age
the brand makes you better than you were
more human than human, but less humane

It's a symbol: a swoosh, a loop, a doubled-down ace
a devil, an angel or fake trusty face
it's sold with a smile, a wink and a nod
it's sold with the girls kissing hot rods

I'm not the Great Deceiver, but I know his people
some work downtown but others in steeples
we've all got the product to make your forget
all your tears, your shame, your darkest regrets

we offer you more than a widget or bobble
we offer courage not found in a bottle
because when you're with us, you're never alone
when you wear our brand, your heart becomes stone
you take on the mantle of the heroes we pick
your boss will soon like you and so will the chicks
but you may lose yourself to this identity trick
and become vacuous and tepid -- vanity sick

Brander.  Brander.  Image is king.
Brander.  Brander.  Nothing shocking.
Brander.  Brander.  True believing.
Brander.  Brander.  Self deceiving.